When thinking of what inspires me, I'm continuously drawn back to the feeling of freedom and fluidity in this world. I wanted to create a custom typeface that had a strong feeling of fluid motion contained in a singular body or space, and like much of my personal style choices I was influenced by the electronic music and the psychedelic connotations of that festival lifestyle.
To start off this project I created a mood board to help conceptualize this idea. I looked to water droplets, chains, oil spills, and other typefaces that had similar visual qualities to water.
The next step in my process consisted of exploring shapes of water droplets in analogue sketches, moving onto Adobe Illustrator to make vector letters, numbers, and punctuation. Lastly, I used Fontself Maker PS to make my font into an open-sourced typeface. I made the alphabet color gradients using a mesh of the same color pallet, but was insistent of each character having its own unique pattern of movement and light reflection. I used the same technique for the numbers and punctuation, but used more green tones instead of pink to create contrast in written lines. I imagined each letter to be an individual experiencing it's own moment, much like at a music festival how you're surrounded by different bodies having the same euphoric feeling.
I wanted to use the artist Flume for branding inspiration, his unique style has a lot of fluid shapes and is never lacking in color. I used images sourced from his instagram and made a glitch-y collage, added some fun waves and filters to make a pattern for an album cover and bomber jacket. The name was of course inspired from the hallucinogenic drug LSD and the artist LSDREAM's song Eternal Now.
If you'd like to purchase this typeface or have questions, please contact me through the about section.
